Gen Z, seniors and the affluent: Three Asian consumer segments to watch

Market research company Ipsos advises on how brands can better understand Asia's fast-evolving Gen Z, seniors and affluent demographics.

Companies need to go beyond the surface to peel back the layers of consumer behaviour as they continue to change, according to Anvaya Sharma, director of Ipsos in Singapore.

“While we are talking about the changing face of Asian consumers, we can tell you that cohorts of people don’t magically, and suddenly transform themselves, and completely transform themselves,” she said at the Ipsos PEEL: Changing

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