Gen Z is here, and brands need to be okay with giving up control

An IAB SEA+India webinar outlined how brands need to change their mindsets in order to better connect with Gen Z consumers.

Brand authenticity may be the name of the game for marketers of late, but as Kantar Millward Brown director Chito Jusi revealed, their biggest challenge may lie elsewhere.

Speaking on a panel at an IAB SEA+India webinar, Jusi recounted a conversation with a client who, while looking to advertise on TikTok to reach younger audiences, was facing resistance from his global headquarters due to concerns over brand safety an