Gaming, groceries and social: Asia’s biggest social media trends

In 2018, nearly a million people went online for the first time every single day, propelling the world’s internet population now to almost 4.4 billion.

The thirst for social media is “one of the biggest drivers of people coming online for the first time”, according to Simon Kemp, founder and CEO of marketing consultancy Kepios.

In 2018, nearly a million people went online for the first time...