From Xena to Carmilla: Engaging LGBTQ consumers with branded content

Discusses how brands can engage with people in minority communities by telling good stories through a web series, Carmilla, which proved so popular that it became a movie by Kimberly Clark’s Kotex.

In the 1980s and 1990s, television didn’t speak to LGBTQ television viewers, unless you think a stereotypical over-the-top camp character was fulfilling that need. But by the middle of the latter decade, things were starting to change as a number of shows...

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