Four ways TV content providers can improve user experience

Understanding TV viewer personas and how these will shape the future of content discovery.

The streaming wars are well under way. Incumbent SVOD players Netflix, Hulu and Amazon Prime have been joined in the fray by the likes of WarnerMedia’s HBO Max, NBCUniversal’s Peacock and UK broadcaster coalition BritBox – not to mention (increasingly troubled) mobile video start-up Quibi. Disney+ after launching near the start of the pandemic.