Four themes for the grocery market in 2021

This article addresses the themes, identified by Kantar, that will be driving the fast-moving consumer goods market in the year ahead.

The pandemic and lockdown have been “pretty much the single biggest shock” the grocery industry has ever seen, bringing dramatic, overnight change, according to Kantar’s Matt Botham. He reeled off the figures to support this contention: 

  • the take-home grocery market is growing at 12% year on year (as of September 2020);