Four themes for the grocery market in 2021

This article addresses the themes, identified by Kantar, that will be driving the fast-moving consumer goods market in the year ahead.

The pandemic and lockdown have been “pretty much the single biggest shock” the grocery industry has ever seen, bringing dramatic, overnight change, according to Kantar’s Matt Botham. He reeled off the figures to support this contention: 

  • the take-home grocery market is growing at 12% year on year (as of September 2020);

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands