Four insights into consumer attention for on-demand content and advertising

Analysis of attention levels to content and advertising, as watched live and on-demand, provides various telling insights about how consumers are responding to this material.

“We all know that streaming has dramatically changed the way people watch TV,” Julie DeTraglia, head of research and insights at streaming service Hulu, told online delegates at the Advertising Week 2020 conference. “It has provided nearly endless ch

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands