Ford has yet another new idea: a cloud-based VR “algorithm buster”

Ford, the automaker, has effectively tapped virtual reality (VR) as a means of engaging consumers in new and powerful ways.

integrated marketing and media lead, Ford US

When Ford Motor Co. moved into virtual reality (VR) in the summer of 2016, it had the right-time/right-place vehicle.

“We debuted our groundbreaking platform at the alpha of all car races – the 24 Hours of Le Mans – with the alpha of all cars, the all-new Ford GT,” boasted Lisa Schoder, Ford’s US integrated marketing and media lead.

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