For Amazon’s Twitch, it’s not just the game, it’s the community

Twitch, the livestreaming platform owned by Amazon, is seeking to foster a powerful sense of community as part of its growth strategy and core proposition for marketers.

Twitch dominates the livestreaming space for gaming, commanding 73% of all hours spent on the major platforms, according to estimates from analytics provider Arsenal and software developer StreamElements.

Rival digital players that are lagging behind Twitch, which is owned by Amazon, include:

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