Follow2unfollow: using social media to drive social change

Ivan Castano

This event report discusses the Follow2unfollow campaign, which sought to reduce crime levels in Puerto Rico by making innovative use of Twitter to change the attitudes and habits of young consumers.

Marketing to youth
Government, social policy
Digital media effectiveness
WOM, Viral campaigns
Social media effectiveness
Puerto Rico

Follow2unfollow: using social media to drive social change

Ivan Castano

Using social networks to solve a major social problem was the primary aim of Follow2unfollow, an innovative campaign launched by Puerto Rico's government in October 2012 to help fight soaring crime rates on the Caribbean island. This effort was creat

Learn more Get a demo