Focus on diversity brings purpose and performance for Carnival Corp.

Carnival Corp., a company that owns several cruising brands, has seen various beneficial outcomes from its commitment to diversity.

A brand often finds its purpose through deliberate research that matches its attributes with the passions and interests of consumers.

On occasion, however, there’s no time for such deliberate planning: A product or service needs to respond in the moment. And, as the tools of marketing can direct that response, so they can help solidify brand purpose real-time moment by real-t

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