Flight delay: American Airlines takes long-haul view on blockchain

American Airlines, the air carrier, is taking a nuanced approach to leveraging blockchain solutions, rather than getting caught up in the hype surrounding this technology.

While the hype around blockchain technology is sky high, Phil Easter is keeping his feet squarely on the ground.

“Everybody should calm down and take a deep breath,” Easter, who serves as American Airlines’ head/emerging technology, explained at the 2018 Blockchain Brand Innovation Summit held by the Chief Digital Officer Global Forum.