Five tips from HBO Max to help digital services retain customers

HBO Max, the streaming service, is employing a range of mechanisms beyond compelling content to help attract and retain customers.

Speaking at the 2021 CIMM Summit, Natasha Hritzuk, vp/consumer insights, HBO Max, at WarnerMedia, suggested that presenting users with an extensive range of compelling and engaging content is not only critical, but is also table stakes for any player

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