Five tips from Alibaba’s Jack Ma on being a ‘brand entrepreneur’

Alibaba’s Jack Ma, one of the world’s most influential businesspeople, offers his advice on adopting the principles of entrepreneurialism and how Alibaba became one of the world’s most successful brands.

Over the last two decades, Jack Ma has become one of the most recognisable figures in global business as the founder and charismatic Executive Chairman of Alibaba Group, the Chinese e-commerce, payments and technology conglomerate.

Alibaba is not only the world’s largest retailer and e-commerce portal, it is among the top ten companies in the world by revenue. It is a force for innovation in payments, data-driven marketing, logistics, and economic development – not

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands