Five macro-shifts to address sustainability

Research by McCann Worldgroup Truth Central has identified five ‘macro-shifts’ the agency believes can help chart a path towards greater sustainability.

What does COP actually stand for? What is the UNFCCC?  Can you name a UNSDG? What about INDC? And that’s just the acronyms*. Define anthropogenic. Explain the biogeochemical cycle. What’s the significance of thermohaline circulation?

Such technical, scientific language abounds in media coverage of the climate crisis, Nadia Tuma-Weldon, SVP and director at McCann Worldgroup Truth Central, told the Ad Net Zero conference running alongside COP26 in Glasgow. But it’s not how ordinary

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