Five CX trends in Asia: Pandemic-proofing through customer engagement

COVID-19 has transformed customer behaviour and sharpened the focus on customer experience.

Understanding the customer is more important than ever in these pandemic-ridden times because a company has to ensure the relationship outlasts COVID-19.

So declared Connie Yee, Zendesk’s director of sales for Asia, at the recent CX Trends 2021 virtual event hosted by the customer service software company Zendesk.

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