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Five considerations for building activist brands
Research by full-service agency VMLY&R revealed that 71% of people believe that brands are more of a force for good than governments and institutions, demonstrating clear opportunities for marketers.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
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