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Fish, catch, keep: three steps to achieving mass personalisation
Mass personalisation is considered the ‘holy grail’ of marketing communications. This article offers practice advice on using data to effectively target and retain customers using the ‘fish, catch, keep’ model.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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