Fake news, anti-media rhetoric takes its toll in 2018

Edelman’s annual Trust Barometer for 2018 shows that trust in the government and media has declined considerably, driven by concerns about fake news, social media platforms and anti-media rhetoric.

Public trust in government and media has plummeted in the last two years, according to the annual Trust Barometer survey carried out by public relations agency Edelman.

“We're seeing media now the least trusted institution around the world which has been impacted primarily through concerns around fake news and a toxic news environment. (This) is really driving through and affecting people's levels of confidenc

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands