Facebook’s Smallwood addresses privacy problems in cross-platform metrics

Facebook, the social network, will be a critical player in the development of any cross-platform measurement system and is working towards this goal.

Brad Smallwood, Facebook’s Vice President, marketing science, is standing up to the mandate to have a cross-platform metric in place by September 2021.

However, as he told online delegates at the Association of National Advertisers’ 2020 Media & Measurement Conference, implementation of such a standard has long been in the works.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands