Facebook’s Smallwood addresses privacy problems in cross-platform metrics

Facebook, the social network, will be a critical player in the development of any cross-platform measurement system and is working towards this goal.

Brad Smallwood, Facebook’s Vice President, marketing science, is standing up to the mandate to have a cross-platform metric in place by September 2021.

However, as he told online delegates at the Association of National Advertisers’ 2020 Media & Measurement Conference, implementation of such a standard has long been in the works.