European SVOD alliances set to suffer in global war between Netflix, Disney and Apple

Simon Murray, media analyst at Digital TV Research, outlines trends in the OTT television and video sector in Western Europe.

The runners and riders have lined up and the flag has been dropped, marking the beginning of the race for subscriber video on-demand (SVOD) supremacy.

Major players are jostling for position, in the hope of catching Netflix and Amazon Prime Video. Apple...