E-commerce’s ‘glass ceiling’ and five other lessons on the economics of selling online

Explores IAB Europe findings about the state of the e-commerce sector in Europe, what it means for advertisers and how it works at an economic level.

Over the course of the pandemic, from mid-March 2020 onwards, e-commerce grew at a pace never before seen. It would be wrong to suggest this was a major shift rather than simply an acceleration of an existing trend, but its impact on the economics of