Dr Pepper prescribes better digital metrics

This event report addresses how Dr Pepper Snapple Group, the beverage manufacturer, is seeking to enhance digital measurement.

Blaise D'Sylva, VP/Media for Dr Pepper Snapple Group, insists that Procter & Gamble is not the only advertiser frustrated by the lack of common standards in digital marketing.

"The challenge in the digital industry," he told a breakfast audience at the Association of National Advertisers' (ANA) 2017 Media Conference, "is that we don't always have everything measured.

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