Dove’s “Project #ShowUs” drives change in beauty depictions across ads and media

Dove, the beauty line, used its “Project #ShowUs” campaign to provide stock images that embrace female beauty in all its forms.

Dove’s “Campaign for Real Beauty” has consistently aimed to tackle outmoded beauty stereotypes in advertising and media since it launched in 2004.

The Unilever-owned line of haircare-to-skincare goods further identified an opportunity to forward this agenda with the “Project #ShowUs” campaign unveiled in March 2019. And a partnership with Getty Images – the photo and video resource regularly used by advertisers