Disrupting the funeral business with Farewill

Farewill, the online will provider, is developing a funerals business built around an understanding of its target market and a product eco-system.

Online car sales don’t at first sight appear to have much in common with digital funerals, but there are more similarities than you might think, according to one person who has worked in both.

There’s very little penetration of online purchasing in either, notes Sam Oliver, VP Commercial at Farewill, a digital business which started out in wills, moved into probate and is now a fast-growing funeral provider. Both are highly emotional purch