Dispelling myths around influencers

Brands can be deterred from using influencers for any number of reasons, but not all are necessarily valid.

Influencers can play a useful role in brand marketing, but marketers are often unclear as to how best to deploy them. And that uncertainty was probably not helped by the warning in June 2018 by a prominent CMO, Unilever’s Keith Weed, that the dangers of fraud perpetrated by influencers risked undermining trust in this channel.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands