Disney mixes storytelling and cutting-edge tech

This event report outlines how The Walt Disney Company, the entertainment group, plans to use artificial intelligence and machine learning to build brand engagement in multiple areas of its business.

Disney mixes storytelling and cutting-edge tech

Stephen Whiteside Warc

"If we do our jobs right, you shouldn't see the tech at all," Kathy de Paolo, The Walt Disney Company's VP/Engineering, told delegates at the 2017 South by Southwest (SXSW) Conference in Austin, Texas.

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