Digital readiness and personalisation: How to reach India’s festive shopper

To win Indian consumers this festive season, panelists at InMobi’s Building Resilient Brands: India Festive Season 2021 Summit note the importance of digital readiness in a post-pandemic world.

A lot of product categories including automobiles are moving from offline to an online model as a large number of shoppers are reluctant to visit stores and have physical interactions during the pandemic.

This buyer behaviour will also manifest itself during the 2021 festive season, said Tarun Jha, head of marketing, ŠKODA India, at InMobi’s Building Resilient Brands: India Festive Season 2021 Summit.