Digital readiness and personalisation: How to reach India’s festive shopper

To win Indian consumers this festive season, panelists at InMobi’s Building Resilient Brands: India Festive Season 2021 Summit note the importance of digital readiness in a post-pandemic world.

A lot of product categories including automobiles are moving from offline to an online model as a large number of shoppers are reluctant to visit stores and have physical interactions during the pandemic.

This buyer behaviour will also manifest itself...