Digital media’s ideal partner in a multi-screen world: TV

New research from Kantar indicates that even in a multi-screen world, it’s TV – which remains popular and influential - that can enhance the digital media experience.

“We need to stop this craziness about data,” Kantar’s regional director of media and digital, Pablo Gomez, implored recently at the Asia Pacific Media Forum 2018 conference in Bali, Indonesia.

“More data is not the answer,” Gomez said.

The antidote to this data myopia? Look to the consumers themselves, rather than data about them. 

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands