Digital media habits of Australian entertainment consumers

This report uses 2017 Nielsen data to examine the digital media consumption habits of Australians, including devices used, generational differences and emerging trends.

The majority of Australians now spend more time online than offline, as their consumption of entertainment content continues to increase.

"Australian consumers are spending more time engaging with entertainment content across more devices," revealed Monique Perry, Head of Media Industry Group for Nielsen, at the Mumbrella Entertainment Marketing Summit in Sydney.