Delta soars towards data-driven differentiation

Delta Airlines, the air carrier, believes that data can play a central role in helping it stand out in a highly competitive category.

Delta Airlines wants to create a brand which truly stands out in the crowded, competitive skies.

“One of the things that we've got to do in our industry is about differentiation,” Ed Bastian, Delta’s CEO, explained at CES 2019, an event held by the Consumer Technology Association (CTA) in Las Vegas.