Deloitte Digital prepares for 5G, AI, and tapping emotional data

Deloitte Digital, the creative digital consultancy, believes that a wave of coming technological innovations could have a huge impact on marketing.

Alicia Hatch has a confession about big data that will sound familiar to many brand custodians.

Alicia Hatch, chief marketing officer, Deloitte Digital

“The truth is that, as marketers, for a while now we've had a lot of data, but all the wrong data,” the chief marketing officer at Deloitte Digital said during a session at CES, an event held by the Consumer Technology Association (CTA) i