Data, trust and transparency: negotiating media research challenges

This event report explores current perspectives on the complicated media transparency debate, including discussion of Facebook's faulty metrics and how researchers should handle the enormous quantity of consumer data now available.

Data, trust and transparency: negotiating media research challenges

Brian McGee

Transparency and trust were among the key talking points at the Mediatel Future of Media Research Conference, held in London in March 2017. Little wonder, perhaps, following controversy about faulty metrics at social media giant Facebook and as brand