Data liberates creativity: Learnings from MORE THAN and the financial services sector

This report encourages marketers to produce better and more effective content more quickly by taking the opportunities that new technology offers.

Data liberates creativity: Learnings from MORE TH>N and the financial services sector

Brian Carruthers Warc

The traditional approach to brand and campaign management is fundamentally flawed and marketers need to embrace the opportunities that new technology offers in order to produce better and more effective content more quickly, believes Dominic Grounsel