When Coty Inc. tapped agency Droga5 to help craft a new brand positioning for its CoverGirl line of cosmetics, recalls Ukonwa Ojo, “The creative director was African-American. The strategist was Hispanic.
“And we had a mix of different gen
When Coty Inc. tapped agency Droga5 to help craft a new brand positioning for its CoverGirl line of cosmetics, recalls Ukonwa Ojo, “The creative director was African-American. The strategist was Hispanic.
“And we had a mix of different gen
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