Content and customer personas drive luxury travel

Content marketing is essential to driving sales in the luxury travel category, with customer personas split into four distinct demographics.

The 4 Cs of marketing, according to the growth marketing head of Asia at Luxury Escapes (LE), are a little different at the Australian travel deal site, which is today one of Asia Pacific’s fastest growing travel brands.

“For us, it’s just this: content, content, content and content,” said Ravish Doctor at the Digital PR Strategies conference in Singapore.

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