Consumer travel trends in Asia-Pacific

Key travel trends for 2018 in a variety of Asian-Pacific markets, based on research by UM Worldwide.

“Consumers don’t want choice, they want guidance” was UM Worldwide global CIO Chad Stoller’s astute observation at the Mumbrella Travel Marketing Summit recently.

Referring to that as a “dirty secret”, Stoller explained that choice overload – where too many choices can lead to decision paralysis and result in less sales – is bad news for brands. To cut through to consumers, brands must

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