Cisco taps the power of brand empathy

This event report addresses how Cisco, the technology company, is leveraging the power of empathy to build its brand.

Cisco recently found its brand being promoted in places it hadn't anticipated (or desired).

Automated media buying had, in fact, placed Cisco messages on, the right-wing news platform, and the online hub for Bill O'Reilly's now-canceled show on Fox News while the presenter was mired in allegations relating to sexual harassment

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands