Building three brands with one idea: How Carmichael Lynch fueled growth for Phillips 66, Conoco and 76

Phillips 66, the energy company, tasked agency Carmichael Lynch with promoting three different brands using one common strategy.

Last year, energy company Phillips 66 named Carmichael Lynch as its lead consumer agency.

In doing so, it assigned the Minneapolis-based shop responsibility for promoting thousands of gas stations operating under three banners: Phillips 66, Conoco, and 76.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands