Brands and sport in Latin America - a missed opportunity?

At the Festival of Media Latin America 2011, the sports marketing panel highlighted the impending opportunity presented by Brazil's hosting of the 2014 Football World Cup, followed by the 2016 Olympics.

Brands and sport in Latin America – a missed opportunity?

Ivan Castano

There is now a huge potential for brands to use sport to connect with Latin America's growing consumer classes. Media investment in the region is expected to boom around Brazil's hosting of the 2014 World Cup, followed by the Olympics in 2016.