Beyond Singles Day: Driving e-commerce with data and CRM in China

The article outlines how Mondelez, Moleskine and Secoo are using Single's Day, the world's biggest e-commerce event, as a starting point to grow their e-commerce presence in China with CRM and data-driven strategies.

Beyond Singles Day: Driving e-commerce with data and crm in China

Kunal Sinha

With USD$630 billion gross merchandising value recorded last year, China is the world's largest e-commerce market. The market has also been characterized by rapid changes over the last 18 months: greater demand from lower-tier cities, expansion into