Behind the scenes with the riskiest Super Bowl ad … ever

Snickers, the chocolate brand owned by Mars, made Super Bowl history when it ran a live TV commercial during the NFL showpiece event.

The most extraordinary spot from the 2017 Super Bowl had a very ordinary motivation: After year-in-year-out of memorable success with the Snickers brand, "We were a little bored, maybe a little predictable," confessed Allison Miazga-Bedrick, Senior Brand...