Ian Chapman-Banks had an unexpected solution to help Tiffany's, the jewelry retailer, boost sales of its high-end timepieces.
"I advised: Take the men's watches from the corner [of the store] and put them bang in the center, around the [women's] necklaces and the trinkets for the wrist," he explained to delegates at 2017 Global Marketer Week, an assembly in Toronto co-spons
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