Artificial intelligence and the future of consumer insights

This event report outlines how artificial intelligence could reshape the way consumer insights are generated and activated, based on the example of Sqreem, an analytics provider.

Ian Chapman-Banks had an unexpected solution to help Tiffany's, the jewelry retailer, boost sales of its high-end timepieces.

"I advised: Take the men's watches from the corner [of the store] and put them bang in the center, around the [women's] necklaces and the trinkets for the wrist," he explained to delegates at 2017 Global Marketer Week, an assembly in Toronto co-spons