Anheuser-Busch InBev finds a new blend for agency relationships

Anheuser-Busch InBev, the brewer, has evolved its agency relationships across a variety of dimensions in order to drive greater collaboration and creativity.

Anheuser-Busch InBev – the parent company of Busch, Budweiser, Michelob, Rolling Rock, and Natural Light – is brewing up a new approach to agency collaboration.

Jodi Harris, InBev’s vice president of marketing, culture and learning, described its emerging model as leveraging “the power of nimble collaboration".

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands