ANA confronts Brand Masters with rebates

Geoffrey Precourt

This event report outlines how brands, publishers and agencies are responding to the problem of media rebates - and what steps still need to be taken.

Developing client-agency relationships
United States

ANA confronts Brand Masters with rebates

Geoffrey Precourt Warc

The Association of National Advertisers (ANA) is stepping up its campaign demanding honesty and full disclosure of transparency from agencies and publishers, insisting that "non-transparent business practices" are crippling the marketing ecosystem.

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