An agency perspective from inside the belly of the media-transparency beast

Publicis Media, the media agency network, is adapting to the changing demands of the marketing ecosystem.

The timing could not have been any worse. Steve King, after 30 years at ZenithOptimedia – the last 11 as CEO – was beginning to reinvent himself as the new CEO of Publicis Media.

“As we were beginning to put our launch plans together,” King told a keynote panel audience at the 4A’s (American Association of Advertising Agencies) 2018 Accelerate conference, “working on how we were going to come to market

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