Airbnb’s diversity-driven advertising philosophy

This event report outlines how Airbnb, the accommodation platform, has embraced diversity as part of its advertising strategy.

For Jonathan Mildenhall, the case for embracing greater diversity in advertising is straightforward.

"Brands have a responsibility to shareholders to perform the best that they can. So, if your business is focused on – and just interested in – the disposable income of the average, white, heterosexual family with a couple of kids, then by