Aflac tracks the return on corporate social responsibility

Aflac, the insurance provider, has successfully boosted various core metrics through more tightly connecting its business and corporate social responsibility (CSR) efforts.

“I want to talk to you about the business case for corporate social responsibility.”

Catherine Hernandez-Blades, svp/chief brand and communications officer, Aflac

Catherine Hernandez-Blades, svp/chief brand and communications officer at insurance company Aflac, insists that linking financial indicators and corporate social responsibility (CSR) in this way can yield positive outcomes on both sides of this ledge